Tracy Spalsbury
I3 Consultant
Tracy Spalsbury is the President & Founder of Spalsbury Marketing, LLC, a boutique consultancy that works primarily with nonprofits and small businesses to build strategies that clarify their message. She is a partner for her clients, creating strategic marketing and brand solutions that address a variety of areas: marketing strategy, brand strategy and messaging, communication strategy, frameworks, and fractional CMO/VP services. Through her current work as a marketing consultant, she helps organizations unlock their full potential by developing clear brand messaging and positioning that drives results, implementing strategies that drive meaningful engagement while skipping the jargon that often overcomplicates marketing.
For over 20 years in both corporate and nonprofit sectors, Tracy has served in a variety of leadership capacities including Chief Marketing Officer for the Education Foundation of Sarasota County, SVP Marketing & Development for Sarasota Family YMCA, Brand Marketing Manager for Feld Entertainment's Disney On Ice and Disney Live!, Associate Brand Manager and Social Media Specialist for Tervis, and Global Brand Strategy for Accenture. Her expertise has led to notable achievements including launching inaugural brand awareness campaigns resulting in millions of impressions, rebuilding development departments with limited resources, implementing digital strategies that significantly increased engagement across platforms, and with her team, won the Greater Sarasota Chamber’s 2023 Non-Profit of The Year award.
Tracy is a founding member of Impact Rising with We Are For Good, a community of changemakers who believe in the power of collective action to fundamentally shift the world for good. She is also a founding member of Brand Builders Alliance, where she continues to expand her knowledge and network within the brand strategy community.
Tracy holds a Bachelor of Science in Integrated Marketing Communication from Winthrop University. She is a native Floridian from Sarasota with a passion for reading, exploring the outdoors – particularly the mountains – and spending time with her son, husband, and dog. Tracy is currently serving on the SAC board at her child’s school and is President of her local alumni sorority chapter. For more information on Tracy and how she can help your organization develop its marketing and brand impact, please visit her company website: www.spalsburymarketing.com.
